Social media customer service is a practice of offering best consumer support with help of social media channels like Twitter and Facebook to answer all questions quickly. Over 69% of the customers believe quick resolution of problem is important to good service, and making social customer support invaluable. Social media websites like Twitter and Facebook have now evolved to become little more than the emergent platforms of advertising and marketing. Increasingly, they are important and valid channels through which the consumers solicit and get customer service. As per Sprout Social Index Q2 2016, 90% of the surveyed consumers used social media sites in a way to communicate with the brand. Around one third (34.5 %) said that they preferred social sites to the traditional channels like email and phone.
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